I’m Johanna

I’m a sex witch, coach, healer and guide.

I’m here to inspire you, provoke you, coach you, push you and give you permission to be EVERYTHING of who you are.

A woman with long blonde hair, wearing a black top, fishnet stockings, red gloves, and red boots, sitting on a motorcycle outdoors.

I’m the glitch in the Matrix you’ve been waiting for

Something incredible happens when a woman finally stops to exist to please others. When she realizes she is worthy of love, pleasure, adventures, magic and ALL the good things in life just because she breathes. She doesn’t have to do anything to deserve it.

She is worthy by nature.

You don’t have to be nice. You don’t have to be likeable.

You’re allowed to speak your truth. You’re allowed to rage. You’re allowed to be uncomfortable.

You’re not doing the world a favor by being overly friendly, sweet, and self-sacrificing.

Realizing this has been a gradual process for me. The penny finally dropped when I, at 40, suddenly entered menopause.

In that moment the last remedies of my good girl conditioning died. No more people pleasing.

I live my life for me. I do what I want to do.

I am unapologetic. I am loud and colorful. I am outragous.

I am still a loving mother, partner, and friend but not at the expense of my own desires and boundaries. We were never meant to be self-sacrificing. Not even mothers!

I am your permission slip to step into your bigness - however that looks for you.

 

My journey

Until the age of 35, I did everything “right”. I studied, had a successful career, I got married, had children, bought a house. My life was perfect.

Although I didn’t feel perfect for my life. There was an inner voice that got louder and louder. First a whisper, than a roar.

“You have to change!”

I thought the solution was to change certain aspects of my life - my career or divorce. It took me several years to understand it was I who needed to change.

 
Woman in black lace gloves and pearl jewelry holding tarot cards at a ritual setup with a skull, candles, roses, and crystals on a red cloth.

The past decade has been a crazy roller-coaster journey where my intuition has been my compass.

If I didn’t have to be or follow anyone else’s expectations on me - what would I do? Who would I be?

If I am not a “good girl”, but my unapologetic, authentic self, how would I my life be?

I’ve tested, tried, dared to throw myself out there. Risked it all. Failed. But risen again.

In short;

  • I divorced.

  • I threw myself headfirst into therapy. Confronted my traumas.

  • I competed in Swedish MasterChef.

  • I quit my wellpaid job as a Finance Manager without a clear plan.

  • I followed my childhood dream and worked as a chef in a restaurant.

  • I trained as a Tantric masseuse and worked as a therapeutic bodyworker.

  • I studied with Layla Martin to become a Sex, Love, and Relationship Coach - and stepped into being a full-time sex coach.

  • I found love with a man 16 years older than me, in Italy, and became half-Italian, commuting between being a mother in Gothenburg and the world.

  • I created erotic art and decorated every wall in my home with my maximalistic wall-paintings.

  • I learned to ride a motorcycle and proudly took my license.

  • I’ve held clients’ hands through vulnerable and deep transformational processes.

  • I healed my sexual traumas from my teenage years.

  • I became a magnet for confrontations and got bitch-slap insights about where my boundaries stand.

  • I’ve cried, mourned, and been fucking furious. At men. At the world. At God.

  • I have forgiven - and learned to love myself. Fully.

  • I healed co-dependency and my inner child finally received the love and safety she needed and I’m the one providing it.

  • I’ve cleared my throat chakra over and over again. Practicing speaking my truth.

  • I healed past life’s witch wound stored in my body.

  • I’ve guided hundreds of individuals in ecstatic food orgies.

  • I wrote my book Foodgasm – The Radical Path of Embodying Pleasure Through Food.

With stubborn persistence, I’ve kept showing up - for love, for growth, for truth.

I trusted that I am held. By the Universe, the Great Mother, the Goddess.

Through my Mistress alter ego, I leveled up - and discovered that dominating a man is the ultimate cure for people-pleasing and good-girl conditioning.

Important to emphasize - I am not an angry man-hating feminist. On the contrary. My heart is full of love.

I have landed in the knowing that I am worthy.

I am worthy of being heard.

I am worthy of respect.

And to have that reflected back to me from the world - I had to believe it myself.

Menopause pulled the plug.

I am unfuckwithable.

And I am here to support you to discover the same in you.

Work with me

Official trainings

  • 2021 Sex, Love & Relationship Coach Certification from The Tantric Institute of Integrated Sexuality, online training

  • 2019 Transformational Tantra Massage at The Paths of Transformation School, Manchester

  • 2019 ISTA Level 1, Iceland

  • 2019 ISTA Level 2, New York

  • In addition thereto numerous Tantra and breathwork workshops and retreats

Follow me on Instagram!

@johanna.kruusval